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Gudrun Sjödén—A Colourful Universe

(Apr 01, 2020 - Sep 06, 2020)

We are excited to unveil our newest temporary exhibition Gudrun Sjödén—A Colourful Universe when we reopen to the public. This vibrant and cheerful exhibit details the Swedish designer’s process and inspiration in a technicolor journey through textiles, clothes, watercolors, ephemera, and more.

You can enjoy free admission to the exhibition and first pick of the exciting Gudrun Sjödén designs available in our Museum Store by becoming a Member today! Your Membership is incredibly important to the Museum during this difficult period of temporary closure.

Please note that Sjödén is still expecting to travel to Seattle for several programs for Museum members and the public. Due to the March prohibition on travel between Europe and United States, we are working with her team to find new dates this summer. To get first notification of these events, become a Member or sign up for our newsletter.


The technicolored story of an inspired, knowledgeable, and principled creator of fashion for women worldwide is brought to vivid life in "Gudrun Sjödén—A Colourful Universe." This career retrospective of Swedish fashion designer Gudrun Sjödén (b. 1941) will examine her philosophy, process, and practice through watercolors, clothing, textiles, and archival materials. 

The exhibition title references a guiding consideration in her designs—color. Sjödén cites French artist Henri Matisse’s bright, brilliant canvases and Mexican painter Frida Kahlo’s eclectic, vibrant personal style as influences. From Sweden, the artistic influence of the Sámi captured Sjödén’s attention early in her career, and she has since discovered that her own maternal line may be traced to the indigenous inhabitants of Sápmi, more specifically the Kola Peninsula. Each of her collections examines a region of the world, and she collaborates with designers who have firsthand understanding of these aesthetics and their significance. In 2019, Sjödén partnered with the mother-and-daughter design team of Delina White and Lavender Hunt, founders of IamAnishinaabe, members of the Minnesota Chippewa Tribe, Anishinaabe Nation, and residents of the Leech Lake Reservation in Northern Minnesota. The floral patterns of Delina’s cross-body bag are unique to the Anishinaabe Nation, and they align with Sjödén’s interest in nature. Fascinated by folk motifs and flowers, Sjödén has explored the visual culture of Europe, North and South America, and Asia. Recurring motifs are abstracted sunflowers, tulips, and roses—the last being her signature shape.   

Sjödén’s work begins as a painting in watercolor, which she then translates into textile design. She received her artistic training in regional textile traditions at Stockholm’s Konstfack, University of Arts, Crafts, and Design (1958–1963) and draws from this foundational educational experience in each year’s collection. In 1974, she registered her trademark—Gudrun Sjödén AB—which led to Sjödén opening a storefront from which to sell her textiles two years later.  

From her first brick and mortar location on Stockholm’s Regeringsgatan to today’s online marketplace, Gudrun Sjödén—A Colourful Universe will trace the trajectory of her life as a fashion designer and entrepreneur.  

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*Note: at the request of the designer, we are using the British title of this exhibition, hence "Gudrun Sjödén—A Colourful Universe."

A photo of Gudrun, with bobbed white hair dressed in a white sweater and stripped shirt, sits at a table and paints bright floral watercolors. The wall behind her is yellow and displays more of her botanical watercolors.
The National Nordic Museum shares Nordic culture with people of all ages and backgrounds by exhibiting art and objects, preserving collections, providing educational and cultural experiences, and serving as a community gathering place.